If you’ve been following along the storyline of this Miike Snow character, you’ll know he’s human, but also not. Check out Miike Snow‘s videos for “Paddling Out” and “The Wave” to understand how this gentleman got into this particular predicament. The videos do seem a little weird on their own, but when you watch them all, it turns into a fabulous narrative that was pre-planned to span all the singles of their new “Happy To You” album. It’s really interesting because people often think that Miike Snow is one guy named “Mike”- could this character be the persona of the band into one guy? Who knows.

Miike Snow‘s most recent video for “Pretender” was filmed during their performance at the Hard Festival in Los Angeles. The video finds their friend Jean Noel experiencing his first festival and learning all about the culture that surrounds. It does start off pretty sad, but it really does pick up to capture that feeling of being in tune with music and coming alive because of it. We sure would have loved to be at this show just to see this part. However, earlier this year we did get to see Miike Snow in Toronto, check out our review [here].

 
Directed by Vern Moen, this is the 4th in a series of videos featuring Jean Noel, a character created by video director Andreas Nilsson who also directed the first three videos for singles from the band’s latest album, “Happy To You.”