Check out the premiere of Lana Del Rey‘s cover of the 1950′s classic Blue Velvet directed by Johan Renck! As she is the face of H&M‘s fashion collection for Autumn 2012, the track is featured in her H&M commercial and also serves as a promotional single off the re-release of Born To Die titled, Paradise Edition. The set will come packed with the original album and 8 new tracks including Blue Velvet. Lana‘s rendition has been constructed magnificently; it’s romantic, dreamy, and Lana‘s voice couldn’t sound more at home laced on top of the retro production. A few days ago we gave you the commercial clip, and now for your enjoyment, the full video!