Last weekend we had the privilege of attending Play 4 Purpose, the Toronto urban music event set out to help support the youth of the city. This summer we’ve seen many tragedies involving the youth of the city, often related to gang violence and gun control. This event set out to raise awareness and money that would go back into the community and help stop these issues from the root of the problem.
This year marked the first annual Play 4 Purpose event. Hopefully we can continue to see this event return in the future and even inspire more people to get involved and help out their communities in a creative way. This year the event was held at The Opera House in Toronto, a beautiful venue that has a great intimate atmosphere, perfect for bringing the community closer. You could purchase tickets in advance or at the door and had the option of general or VIP passes (which gave perks including a balcony view). We saw lots of artist hit the stage including Critta, Daniel Isaac, Microphone Romeo, Dino Rollinson, Nikki Clarke, Jibril Serpis Bey, New Breed MC and Lori Nuic. Of course the two partners who put the show together also performed; Rosanne Howell and Michelle Mondesir. These two have been working hard for the past two months to put this event together and to spread the word for the cause- so congrats to them this! Lastly we heard from the headliners, Exco Levi, 2012 Juno Award Winner for Reggae Album of the Year and Ray Robinson, Juno Award Nominee for R&B Album of the Year. All of the artist were great, and it was a nice mix between a lot of urban music, from Hip Hop to R&B to Reggae.
All in all the show was great and we were glad to see the people of Toronto coming out, having fun and supporting a good cause. We can’t wait until next year! Check out more info at the official Play 4 Purpose website [here]. We’ve also attached a few photos from the event below.