For the first time since 2008, the Spice Girls made a public appearance together to launch their new musical, Viva Forever. The Spice Girls held a press conference for latest project at the St. Pancras Renaissance London Hotel. One might remember this as the location for their “Wannabe” music video… coincidence? Viva Forever was written by Jennifer Saunders of “Absolutely Famous”. The story follows wannabe performer, Viva, as she embarks on a journey through a talent competition. One can expect many of the Spice Girls’ classic as well as a mashup of “Viva Forever” and “Mama”.
The group reflected on their days together and the girl power they showered on us all. Gerri Halliwell tied in the musical saying, “”The musical is testimony that girl power has longevity. Who would have thought 16 years later that our songs and the message of them is still standing and still carries on, just in a different way. It’s brilliant”